PENGEMBANGAN UMKM DESA LEBAKMUNCANG MELALUI PEMETAAN KOMODITAS UNGGULAN BERBASIS SMART ECONOMY

Abstract

This service activity aims to map superior commodities based on Smart Economy in the development of Micro, Small, and Medium Enterprises (MSMEs) in Lebakmuncang Village. Lebakmuncang Village has great potential in the agriculture and agro-tourism sectors. However, the development of MSMEs based on superior commodities in this village still faces various obstacles, including low product innovation, limited marketing to the local market, and lack of use of digital technology. This service activity proposes the application of the Smart Economy concept to increase MSME digitalization, product innovation, and technology-based marketing. The method used in this activity is to conduct a Focus Group Discussion with MSME actors, village governments, and academics. The results show that despite progress in the digitalization of MSMEs, the main challenges faced are the limitations of digital infrastructure, low technological literacy, and limited market access. For this reason, strategic steps are needed such as strengthening digital infrastructure, increasing digital literacy for MSME actors, and diversifying technology-based products to increase the competitiveness and sustainability of MSMEs in the village.