PEMBEKALAN KETERAMPILAN DAN PELATIHAN DALAM PELAPORAN KEUANGAN BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) DESA SUKARESMI

Agung Winanto; Naf'atun Nisa; Bayu Dwi Prasetyo; Agung Fajar Ilmiyono; Tiara Timuriana; Norsiah Jaharuddin

doi:10.53698/rudence.v4i2.112

Authors

Agung Winanto Universitas Pakuan
Naf'atun Nisa Universitas Pakuan
Bayu Dwi Prasetyo Universitas Pakuan
Agung Fajar Ilmiyono Universitas Pakuan
Tiara Timuriana Universitas Pakuan
Norsiah Jaharuddin Universiti Putra Malaysia

DOI:

https://doi.org/10.53698/rudence.v4i2.112

Keywords:

laporan keuangan, penjualan, pelatihan, UMKM

Abstract

This community service activity aims to improve the skills of MSMEs in Sukaresmi Village in preparing financial reports and digital marketing strategies for "Kabita" onion and Sentul chips. Implementation methods include field observation, simple financial record-keeping training, preparing profit and loss reports, and creating digital marketing content on Instagram and TikTok. The results of the activity indicate that MSMEs are able to understand the recording of production costs and profits, and practice online marketing through established social media accounts. This program improves basic financial literacy and MSME digital skills, which is expected to strengthen their competitiveness in local and national markets.

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