DIGITAL PROMOTION, COMMUNITY BAZAAR, AND BUSINESS-LEGALITY EDUCATION FOR MSMES IN SUKARAYA, BEKASI REGENCY
DOI:
https://doi.org/10.53698/rudence.v5i2.127Abstract
This community service program aimed to strengthen local MSME promotion, improve awareness of Business Identification Numbers (NIB), and foster collaboration among community stakeholders. We implemented a community-based participatory approach combined with capacity building through MSME mapping, stakeholder coordination, digital promotion via social media, a community bazaar, and direct education on the Online Single Submission–Business Identification Number (OSS-NIB). Data were collected through observation, semi-structured interviews, and participant questionnaires and analyzed descriptively. The program involved 25 local MSMEs and collaboration among university students, neighborhood administrators, the youth organization, and the Family Welfare Empowerment group. The community bazaar provided participating MSMEs with a direct promotional and sales platform, while social media content expanded their digital visibility. Of the 25 participating MSMEs, 22 without an NIB received OSS-NIB education. Participant responses indicated that the bazaar helped introduce their businesses to a broader community, while most MSMEs without an NIB expressed interest in registering their businesses after the educational activity. This community project is proof that integrating digital promotion, market access, and business-legality education can support local MSME empowerment.
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