//rudence-feb.unpak.ac.id/index.php/rudence/issue/feed
Rudence: Rural Development for Economic Resilience
2025-07-22T06:55:19+00:00
Redaksi RUDENCE
rudence@unpak.ac.id
Open Journal Systems
<p>Rudence: Rural Development for Economic Resilience is a scientific journal managed by FEB Pakuan University with E-ISSN number <a href="https://issn.brin.go.id/terbit/detail/20211008211080620">2808-4160</a>. Rudence publishes journals as an outcome of community service activities (<em>Pengabdian Kepada Masyarakat</em>). This journal is a form of support for economic resilience through community businesses. Manuscript can be originated from lecturer or student activities. Rudence is published in January and July. Today, Rudence is indexed in <a href="https://app.dimensions.ai/discover/publication?search_mode=content&search_text=Rural%20Development%20For%20Economic%20Resilience%20(RUDENCE)&search_type=kws&search_field=full_search&or_facet_source_title=jour.1440867" target="_blank" rel="noopener">Dimensions</a>, <a href="https://garuda.kemdikbud.go.id/journal/view/24781" target="_blank" rel="noopener">Garuda</a>, and <a href="https://scholar.google.com/citations?hl=en&user=19SlbkgAAAAJ" target="_blank" rel="noopener">Google Scholar</a>. Rudence is also <a href="https://search.crossref.org/search/works?q=10.53698%2Frudence&from_ui=yes" target="_blank" rel="noopener">member of Crossref</a> therefore each article will own a DOI (Digital Object Identifier) number.</p>
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/98
UPAYA PENINGKATAN PEREKONOMIAN DESA SETU MELALUI PENDAMPINGAN PEMBUATAN MAKANAN DAN MINUMAN KAFE KAMPOENG
2025-07-11T01:27:54+00:00
Lilik Hariyanto
muhammad.irfan@pradita.ac.id
Kezia Elsty
muhammad.irfan@pradita.ac.id
Muhammad Irfan
muhammad.irfan@pradita.ac.id
Rahmat Kusnedi
muhammad.irfan@pradita.ac.id
Dikki Z Choesrani
muhammad.irfan@pradita.ac.id
Aan Nurhasanah
muhammad.irfan@pradita.ac.id
<p>ABSTRAK<br>Tujuan utama dari kegiatan pengabdian kepada masyarakat yang dilakukan oleh Universitas Pradita adalah untuk membantu pemerintah desa untuk meningkatkan kualitas perekonomian masyarakat Desa Wisata Angsana, Desa Setu. Kabupaten Bogor. Metode yang dilakukan adalah dengan cara melakukan kegiatan pendampingan dan pelatihan secara kontinu kepada masyarakat setempat dalam pembuatan usaha makanan dan minuman yang disajikan di Kafe Kampoeng. Masyarakat setempat dilatih dari proses perencanaan hingga pengelolaan usaha makanan dan minuman. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah adanya menu makanan dan minuman tradisonal khas Sunda yang dikemas menjadi makanan tradisional kekinian dan memiliki nilai jual yang lebih tinggi. Masyarakat setempat memanfaatkan bahan lokal dengan rasa dari makanan dan minuman yang tetap dipertahankan. Kafe Kampoeng dijadikan tempat untuk memasarkan jajanan makanan dan minuman. Kafe ini dapat menjadi salah satu tujuan destinasi wisata dan hasil penjualannya memberikan kontribusi bagi masyarakat setempat. </p> <p><em>ABSTRACT<br>The main purpose of community service activities carried out by Pradita University is to help the village government to improve the economic quality of the Angsana Tourism Village, Setu Village. Bogor Regency. The method carried out is by conducting continuous mentoring and training activities to the local community in making food and beverage businesses served at Kampoeng Cafe. Local communities are trained from the planning process to the management of food and beverage businesses. The result of this community service activity is the existence of a traditional Sundanese food and beverage menu that is packaged into contemporary traditional food and have a higher selling value. The local community utilizes local ingredients with the taste of food and drinks that are still preserved. Kampoeng Cafe is used as a place to market food and beverage snacks. This café can become one of the tourist destinations and the proceeds of its sales contribute to the local community.<br></em></p>
2025-07-28T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/109
STRATEGI BRANDING KOPI UMKM SUBANG MELALUI DESAIN KEMASAN YANG MENARIK
2025-07-11T01:21:07+00:00
Lioni Indrayani
lioni02626@gmail.com
Dewi Hudiyah
lioni02626@gmail.com
Gito Prayudo
lioni02626@gmail.com
Prihatini Prihatini
lioni02626@gmail.com
Aryanti Agustian
lioni02626@gmail.com
Hari Muharam
lioni02626@gmail.com
Doni Wihartika
lioni02626@gmail.com
<p><strong>ABSTRAK</strong></p> <p>Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk memperkuat identitas visual produk melalui desain logo dan kemasan yang menarik dan representatif, sehingga mampu meningkatkan daya saing, pengenalan merek serta loyalitas konsumen. Kegiatan ini dilakukan untuk mengembangkan desain logo dan kemasan sebagai strategi untuk meningkatkan branding UMKM Kopi Rakh di Kota Subang, Jawa Barat. Metode yang dilakukan meliputi observasi, evaluasi, dan sosialisasi kepada pelaku UMKM. Hasilnya menunjukkan bahwa penggunaan logo dan kemasan yang menarik mampu meningkatkan pengenalan merek dan loyalitas konsumen. Evaluasi terhadap respon pelaku UMKM menunjukkan adanya peningkatan dalam aspek branding dan pemasaran produk setelah membuat logo dan desai kemasan.</p> <p> </p> <p><strong><em>ABSTRACT</em></strong></p> <p><em>The purpose of this community service activity is to strengthen the visual identity of products through attractive and representative logo and packaging designs, so as to increase competitiveness, brand recognition and consumer loyalty. This activity was carried out to develop logo and packaging design as a strategy to improve the branding of Kopi Rakh MSMEs in Subang City, West Java. The methods carried out include observation, evaluation, and socialization to MSME actors. The results show that the use of attractive logos and packaging is able to increase brand recognition and consumer loyalty. Evaluation of the response of MSME actors showed an increase in the branding and marketing aspects of products after making the logo and packaging design.</em></p>
2025-07-28T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/99
Pelatihan Pemasaran Digital Usaha Budidaya Ikan Nila Dalam Kolam Terpal Di Kecamatan Paguat Kabupaten Pohuwato
2025-07-09T06:57:31+00:00
Nur Fitriyanti Bulotio
nurbulotio@gmail.com
Zupriyanto Karim
nurbulotio@gmail.com
Nurhafnita Biki
bikinurhafnita@gmail.com
<p><strong>ABSTRAK</strong></p> <p>Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan keterampilan peternak ikan nila dalam kolam terpal dalam memasarkan produknya secara digital dan menggunakan internet. Metode yang digunakan adalah dengan cara memberikan pelatihan, penyuluhan, dan demonstrasi kepada peternak ikan. Hasil dari pelaksanaan kegiatan ini peserta kegiatan mendapatkan materi yang sesuai dengan kebutuhan peserta, yaitu materi pemasaran digital. Peserta telah dapat memperluas keterampilannya dalam pemasaran digital, serta memanfaatkan kemajuan teknologi dan komunikasi dalam bisnis mereka untuk mempromosikan hasil ternak ikannya kepada masyarakat.</p> <p> </p> <p> </p> <p><strong><em>ABSTRACT</em></strong></p> <p><em>The purpose of this community service activity is to improve the skills of tilapia farmers in tarpaulin ponds in marketing their products digitally and using the internet. The method used is by providing training, co</em><em>u</em><em>nseling, and demonstrations to fish farmers. As a result of the implementation of this activity, participants get materials that suit the needs of the participants, namely digital marketing materials. Participants have been able to expand their skills in digital marketing, as well as take advantage of technological and communication advancements in their businesses to promote their fish products to the public.</em></p>
2025-07-29T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/108
PENGEMBANGAN UMKM DESA LEBAKMUNCANG MELALUI PEMETAAN KOMODITAS UNGGULAN BERBASIS SMART ECONOMY
2025-07-11T14:12:44+00:00
Rian Nurtyawan
nurtyawan70@gmail.com
Singgih Irianto
nurtyawan70@gmail.com
Teti Syahrulyati
nurtyawan70@gmail.com
Muhammad Agus Karmadi
nurtyawan70@gmail.com
Fera Indriani
nurtyawan70@gmail.com
<p><em>This service activity aims to map superior commodities based on Smart Economy in the development of Micro, Small, and Medium Enterprises (MSMEs) in Lebakmuncang Village. Lebakmuncang Village has great potential in the agriculture and agro-tourism sectors. However, the development of MSMEs based on superior commodities in this village still faces various obstacles, including low product innovation, limited marketing to the local market, and lack of use of digital technology. This service activity proposes the application of the Smart Economy concept to increase MSME digitalization, product innovation, and technology-based marketing. The method used in this activity is to conduct a Focus Group Discussion with MSME actors, village governments, and academics. The results show that despite progress in the digitalization of MSMEs, the main challenges faced are the limitations of digital infrastructure, low technological literacy, and limited market access. For this reason, strategic steps are needed such as strengthening digital infrastructure, increasing digital literacy for MSME actors, and diversifying technology-based products to increase the competitiveness and sustainability of MSMEs in the village.</em></p>
2025-07-29T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/112
PEMBEKALAN KETERAMPILAN DAN PELATIHAN DALAM PELAPORAN KEUANGAN BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) DESA SUKARESMI
2025-07-22T06:55:19+00:00
Agung Winanto
winantoagung3@gmail.com
Naf'atun Nisa
winantoagung3@gmail.com
Bayu Dwi Prasetyo
winantoagung3@gmail.com
Agung Fajar Ilmiyono
winantoagung3@gmail.com
Tiara Timuriana
winantoagung3@gmail.com
Norsiah Jaharuddin
winantoagung3@gmail.com
<p><em>This community service activity aims to improve the skills of MSMEs in Sukaresmi Village in preparing financial reports and digital marketing strategies for "Kabita" onion and Sentul chips. Implementation methods include field observation, simple financial record-keeping training, preparing profit and loss reports, and creating digital marketing content on Instagram and TikTok. The results of the activity indicate that MSMEs are able to understand the recording of production costs and profits, and practice online marketing through established social media accounts. This program improves basic financial literacy and MSME digital skills, which is expected to strengthen their competitiveness in local and national markets</em>.</p>
2025-07-31T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience
//rudence-feb.unpak.ac.id/index.php/rudence/article/view/111
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMBUATAN PRODUK OLAHAN IKAN LELE DI SATUPAM, TANGERANG SELATAN
2025-07-20T14:50:50+00:00
Muhammad Irfan
muhammad.irfan@pradita.ac.id
Lilik Hariyanto
muhammad.irfan@pradita.ac.id
Kezia Elsty
muhammad.irfan@pradita.ac.id
Aan Nurhasanah
muhammad.irfan@pradita.ac.id
<p><em>The purpose of this community service activity is to increase the added value and income of the catfish farming community by encouraging the processing of processed catfish products, especially the manufacture of BOLE or catfish sponge. The processing of this product is considered a strategic step to overcome the decline in income caused by fluctuations in the price of fresh catfish. The mentoring and training carried out can increase joint ventures, encourage product innovation, and expand the marketing network. Due to the increasing market demand for innovative catfish-based products, this training shows that the Bolu Lele business is feasible to develop. Through optimizing the potential of fishery resources, this training program strengthens local food security and improves the community's economy.</em></p>
2025-07-31T00:00:00+00:00
Copyright (c) 2025 Rudence: Rural Development for Economic Resilience